Ever wondered if pay per click management services actually work? Let me tell you a little story about a dog brand, a simple ad structure, and a campaign that returned $190 for every $1 spent. A paid ads case study that deserves a round of a-paws.
That’s not a typo. That’s a 190X ROAS.
Let’s break down how we did it, why it worked, and what you can steal from our playbook.
If you’re online, you’ve probably met them already. WeRateDogs is a wildly popular social media brand best known for rating dogs (13/10, would pet again). Their followers are loyal, their voice is hilarious, and their mission is heartwarming. In addition to selling adorable t-shirts and stickers, they donate a portion of their profits to help real dogs get adopted.
Sounds like a dream client, right?
Yes, but even dream clients need help turning audience love into consistent, trackable revenue. That’s where paid ads—and us—come in.
WeRateDogs already had:
What they didn’t have was an efficient paid ads engine to drive consistent online sales.
They’d experimented with boosting posts and doing light promotion, but weren’t seeing clear returns or ROAS worth scaling. And since they don’t regularly publish new content on Pinterest or utilize Google paid search, they needed a structure that could work with existing assets.
Our first step was to audit what was already working organically and build a funnel around it. Here's how we structured their campaigns:
We paired this structure with reasonable daily budgets under $50 per day, relying on existing creative assets and data-driven small tweaks instead of constant redesigns or new campaigns.
During the last year and a half, our paid ads program has generated a whole program ROAS of 7 and over $2 million in merchandise sales. The whole program consists of Google, Meta, TikTok, and Pinterest. When one considers the differences between platforms and the standard ROAS benchmarks for advertisers on those platforms, our numbers outperform our competitors regularly.
In addition, during that time, we’ve seen MIND BLOWING ROAS from individual campaigns and ad creatives. One specific campaign and ad creative stood out above them all.
This wasn’t a short-term fluke. Over multiple months, and to this day, the campaign has maintained a steady double-digit ROAS, even when the beanie season ended.
That tells you two things:
Facebook ad management services aren't just about targeting people who like dogs. We layered audiences strategically to get the most out of each funnel stage.
Even with a huge organic audience, paid TOF ads helped us re-engage lapsed fans and bring in fresh eyes without pitching a product right away.
We didn’t write epic landing pages or film Hollywood trailers. We just showcased real products in a clear, funny voice that matched the brand. Simple sells.
You don’t need 20 variations to succeed. We tested small tweaks (headlines, copy, CTA buttons) and let performance guide our next steps.
Look, paid ads aren’t magic. But if your current setup is confusing, bloated, or producing flat results—it might be time to try a different approach. (Cough cough, hi.)
Our approach to pay per click management services isn’t one-size-fits-all. We tailor our strategies to your goals, assets, and audience, whether you’re a viral dog brand or a scrappy startup.
And we don’t believe in shady percentage-of-spend pricing models. You’ll know exactly what you’re paying for—and what results we’re chasing together.
Or learn more about our Facebook ad management services if you're still shopping around.
